Liz and Jane: My New BFF’s

Liz Lange saved my life.

Ok, that may be a bit dramatic but I’ll tell you why I think it.
At my Christmas party in 2001 I wore leather pants. They were hot. I was hot. I had just finished losing about 30 pounds and for the first time in my life since high school I was thin, fit and feeling fantastic.

I was also (unbeknownst to me at the time) pregnant.

As soon as I realized I was going to have a baby my immediate fear was that all sense of fashion would be gone.

I knew of Liz Lange. I knew that she had revolutionized maternity wear by helping women embrace their shape instead of hiding it. I knew she was out there, but I also knew her designs were outside my budget.

Then one lovely day I walked into Target and there in the corner of the maternity section were these beautiful blue and white tags. Liz Lange maternity had made it to my world just in time. With each subsequent pregnancy, she took over more and more of the Target Maternity department so that by the time I had my third kid everything I wore was Liz Lange.

Fast forward four years since I’ve been in those clothes and try to picture me trying to contain my star struck giddiness when I meet Liz in real life. It was pretty comical.

I first met Liz and her sister Jane Wagman at The Getting Gorgeous event I wrote about here a while back. The most outstanding thing about both women was that I immediately forgot “who” I was talking to. Jane and I enthusiastically chatted about blogs and affiliate links and Liz introduced the rest of her team (and herself!) as if we were out for drinks (and I might not know who she was-ha!).
I left their table being in love with both of them and wanting to not only check out their new endeavor Shopafrolic.com but support it in any way I can.

Imagine my excitement then when a few months later (and well into my new Shapafrolic email obsession) we got to hang out again. This time, Jane and Liz helped to sponsor the launch party for All Things Chic, the fashion site I contribute to.
We all met at the Bloomingdales at the King of Prussia Mall where we shopped, drank wine and laughed like a bunch of school girls.

They are fantastic, down to earth women who have all the same mom challenges as the rest of us. Jane and I talked about how our daughters have unique senses of style that we both embrace and fear. Liz and I lamented about how our moms chopped off our unruly hair as kids leading us to have somewhat odd love relationships with our current manes.

We had such a great time at our launch party that I couldn’t wait to share with you all.
What’s great is that you can get a little bit of Liz and Jane in your life too. Like I mentioned, their website is Shopafrolic.com. I wrote more about why I love it over at Right Hand Mom so you can check it out there. Just know this, you can sign up for a daily newsletter and when you do, it’s like getting a fun email every day from your best girlfriends. Even if they are my new BFFs.:)
Cheers!