Starting a business is hard. Make no mistake. The worst part for me was telling people. I think because this business feels so personal, it is hard to separate yourself from what you do.
I believe if I opened a store it would have been easier to ask people to come because they would shop anyway. But when I began, it felt like I was asking for favors since in essence, these people were helping me and I often was their introduce to both the products and the business plan.
I got over my fear the hard way- by doing what I feared most-opening my mouth and asking. I asked people who were comfortable to me like friends and some family. These people aren’t always the easy ones, since many can be more intimidating than strangers. What I asked for was their opinion of what I had to offer. This way, the hard sell was off the table. And really who will say no when asked for their opinion?
Pretty soon, a funny thing happened-all of their opinions were positive and I realized I wasn’t asking. I was offering.
I believe in what I have to give and I know I will take care of my customers better than many other people who offered the same type of products.
When this realization hit, I had no trouble building my business because it was selfish not to ask.
The news you don’t want to hear though, is it only got easy because I did what was hard.
So fight your fear. Get out there and you just may see you have more to give than you ever knew.
P.S. Looking for more parenting guidance and tips for self-care? Check out From Chaos to Calm a guided training to help you feel better in this tough season.